Buyer’s guide · 10 tools

The 10 Best Live Chat Software for Websites in 2026

Live chat tools now range from free widgets to AI agents that answer, qualify and sell on their own. This guide compares the ten most common options on real pricing and on what each is genuinely good at. We make Sukar, so it is listed first; the rest are ordered by how often they appear on shortlists.

Last checked October 2026

Quick picks

If you need…Pick
Chat that sells, with AI includedSukar
Enterprise support ticketingZendesk or Intercom
Free chat with human agentstawk.to
Multichannel inbox, workspace pricingCrisp
A dedicated team chatting all dayLiveChat
E-commerce support helpdeskGorgias
Chat tied to your CRMHubSpot

Pricing compared

ToolFree planStarting priceAI pricing
SukarYes, 50 AI conversations/mo$29/mo flat (3 agents)Included in plan
IntercomNo$39/seat/mo$0.99 per resolution
ZendeskNo (trial)$55/agent/mo (annual)Add-on
LiveChatNo (trial)$19/agent/mo (annual)Separate ChatBot product
CrispYes$45/mo per workspaceAI credits included
TidioYes~$24.17/mo (annual)Lyro add-on
tawk.toYesFree + add-onsPaid add-on
FreshchatUp to 10 agents$19/agent/mo (annual)$49 per 100 sessions
GorgiasNo$10/mo (50 tickets)$0.90–$1.00 per interaction
HubSpotYesPaid hubsVaries by tier

Prices from each vendor’s public pricing page, October 2026. They change often, so check before you buy.

What to look for in live chat software

  • How AI is priced. Included in the plan, per resolution, per session pack or a separate product. This is usually the biggest cost difference.
  • Per seat or per plan. Per-agent pricing gets expensive as your team grows.
  • Setup effort. Does the AI need a help center written first, or can it learn from your website?
  • Selling, not just support. Can it recommend products, share discount codes or flag buyers who are ready?
  • Channels. Website chat only, or also email, WhatsApp, Messenger and Instagram?
  • Languages. Does the widget and AI work in your customers’ language, including right-to-left scripts like Arabic?

The best live chat software, reviewed

1. Sukar

Best for turning visitors into sales
Price:
Free; Starter $29/mo (3 agents); Pro $79/mo (10 agents)
AI:
Included on every plan: 50 / 300 / 3,000 AI conversations a month

Live chat with an AI agent that learns your website automatically and answers like a salesperson: product questions, pricing, discount codes and checkout links. On Pro it scores every visitor’s buying intent (0–100) and switches into a closer mode for hot leads, then alerts your team.

Good

  • + AI included in the plan price, no per-resolution fees
  • + Trains itself by crawling your site, no help center needed
  • + Shopify, WooCommerce and YouCan: product search and discount codes in chat
  • + Widget in English and Arabic (right-to-left)

Watch out for

  • − Visitor scoring, closer mode, team inbox and WhatsApp/Messenger/Instagram are Pro ($79/mo)
  • − Newer product: no ticketing suite or knowledge-base builder

2. Intercom

Best for large support teams
Price:
Essential from $39/seat/mo; no free plan
AI:
Fin AI agent, $0.99 per resolution

A mature customer-service platform with a strong AI agent (Fin), help center, workflows and reporting. Excellent for support organisations; costs climb with seats and with every conversation Fin resolves.

Good

  • + Deep support workflows and reporting
  • + Fin is a capable AI agent
  • + Large integration ecosystem

Watch out for

  • − Per-seat pricing plus per-resolution AI fees
  • − No free plan
  • − More setup to get full value

3. Zendesk

Best for ticket-based support at scale
Price:
From $55/agent/mo (billed annually); 14-day trial
AI:
AI add-on, extra per-agent cost

The standard for ticketing and omnichannel support. Very capable for structured support operations; expensive and slow to set up if you mainly want website chat that sells.

Good

  • + Full ticketing and SLA tooling
  • + Enterprise-grade
  • + Huge app marketplace

Watch out for

  • − Per-agent pricing from $55
  • − AI is an add-on
  • − Setup takes days to weeks

4. LiveChat

Best for dedicated human chat teams
Price:
From $19/agent/mo (billed annually); 14-day trial
AI:
ChatBot is a separate product

A polished agent app built for teams that answer chats all day, with a big marketplace of integrations. Pricing is per agent, and its chatbot is sold as a separate product.

Good

  • + Polished agent experience
  • + Large integration marketplace
  • + Strong reporting

Watch out for

  • − No free plan
  • − Per-agent pricing
  • − Chatbot sold separately

5. Crisp

Best for multichannel inbox on a budget
Price:
Free plan; paid $45 / $95 / $295 per month per workspace
AI:
AI credits included on all plans

A popular all-in-one inbox with chat, email and social channels, priced per workspace instead of per seat. A good fit for small teams that want many channels in one place.

Good

  • + Workspace pricing, not per seat
  • + Many channels in one inbox
  • + Free plan with AI credits

Watch out for

  • − First paid plan is $45/mo
  • − No visitor intent scoring or sales closer mode listed

6. Tidio

Best for small Shopify stores
Price:
Free plan; Starter about $24.17/mo (billed annually)
AI:
Lyro AI agent, separate add-on

Easy live chat and chatbot builder that is popular with small online stores. Low entry price; the Lyro AI agent is billed separately, so AI-heavy use costs more than the headline price.

Good

  • + Low entry price and a free plan
  • + Simple visual chatbot builder
  • + Good Shopify fit

Watch out for

  • − Lyro AI is an add-on
  • − No visitor intent scoring listed

7. tawk.to

Best for free live chat with human agents
Price:
Free; paid add-ons (e.g. branding removal $29/mo)
AI:
AI Assist, paid add-on

Free live chat with unlimited agents, funded by paid add-ons. Hard to beat if you only need humans answering chats; AI and white-labelling cost extra.

Good

  • + Free with unlimited agents
  • + Mobile and desktop apps
  • + Large user base

Watch out for

  • − AI is a paid add-on
  • − Branding removal is a paid add-on

8. Freshchat

Best for teams already on Freshworks
Price:
Free up to 10 agents; Growth $19/agent/mo (annual)
AI:
Freddy AI Agent, $49 per 100 sessions

Messaging from the Freshworks suite with a generous free tier. Natural choice if you already use Freshdesk; AI is bought in session packs.

Good

  • + Free for up to 10 agents
  • + Fits the Freshworks suite
  • + Omnichannel messaging

Watch out for

  • − AI billed per session pack
  • − Per-agent pricing on paid plans

9. Gorgias

Best for e-commerce support helpdesks
Price:
From $10/mo (50 tickets), scales with ticket volume
AI:
AI Agent, $0.90–$1.00 per interaction

A helpdesk built for online stores, with deep Shopify order actions. Strong for post-purchase support; pricing grows with ticket volume and AI interactions.

Good

  • + Deep Shopify order actions
  • + Built for e-commerce support
  • + Low entry price

Watch out for

  • − Per-ticket and per-AI-interaction pricing
  • − Helpdesk-first rather than pre-sale selling

10. HubSpot

Best for teams living in the HubSpot CRM
Price:
Free chat; AI and automation on paid hubs
AI:
Chatbots / Breeze, varies by tier

Free live chat connected to the HubSpot CRM. Great if HubSpot is already your system of record; advanced bots, lead scoring and branding removal sit in paid tiers.

Good

  • + Free chat tied to a free CRM
  • + Strong marketing and sales suite

Watch out for

  • − Best features need paid hub seats
  • − HubSpot branding on free

Live chat vs AI chatbot: do you need both?

Usually, yes. AI answers instantly at any hour; humans handle edge cases and big deals. The useful question is how the two work together: Sukar’s AI answers first, and when it detects a high-intent visitor or a question it cannot answer from your knowledge base, it hands off to your team. Read more in what is live chat and what is an AI chatbot.

Try live chat that sells for you

Sukar’s AI learns your site, answers visitors 24/7 and flags the buyers. Free plan, AI included.

Free plan, no credit card. One script tag to install.

All product names are trademarks of their respective owners. This page is for informational comparison only.

Frequently asked questions

What is the best live chat software for a small business?+

It depends on what the chat has to do. For free human chat, tawk.to. For chat with an AI agent included in a flat price, Sukar (free plan, then $29/mo for 3 agents). For a multichannel inbox, Crisp.

Is there free live chat software with AI?+

Yes. Sukar’s free plan includes 50 AI conversations a month trained on your website, and Crisp’s free plan includes AI credits. tawk.to is free for human chat with AI as a paid add-on.

What is the difference between live chat and a chatbot?+

Live chat connects visitors with a person on your team. A chatbot answers automatically. Most modern tools combine both: the AI answers first and hands the conversation to a human when needed.

How much does live chat software cost?+

From free (tawk.to, free tiers from Sukar, Crisp, Tidio, HubSpot) to around $19–$55 per agent per month for LiveChat, Freshchat and Zendesk. AI is often billed extra: per resolution, per session pack or as an add-on.

How do I add live chat to my website?+

Most tools give you a script tag to paste before the closing body tag, or a plugin for Shopify and WordPress. With Sukar you paste one script tag and the AI crawls your site automatically.